Hoopoz is a web platform that uses AI to monitor video content across social media, tracking brand mentions, sentiment, and ad compliance in real time. I was hired as a UX/UI Designer to redesign the platform and improve its user experience, sticking to the colors from their brand book. I reworked the interface to make it easier for brands and marketers to navigate analytics, reports, and compliance tools. Using Figma, I redesigned key screens like the dashboard, search results, and sentiment analysis views, focusing on clarity and flow. I collaborated with their team to ensure the design matched the platform’s tech-driven goals while keeping it practical for users.