Online store redesign.

When a store is not selling as well as it could, the quote that comes back is often "let us build you a new one". That is the last of five possible answers and also the most expensive. All five are legitimate. They differ in what they fix and what they do not.

The order is not arbitrary: each row costs more than the one above it and carries more transition risk. That does not mean the smallest intervention is always right. It means somebody has to work out which row is yours first, and that cannot be done without looking at your store.

To be straight about it: we do not know what share of Slovenian redesigns could have been solved by a repair. We found no research measuring that for the Slovenian market, and a foreign figure says nothing about it. So we are claiming an order, not a frequency.

Before deciding anything about platforms, it is worth looking at where buyers actually give up. Two public Slovenian sources are available and both point the same way: towards fulfilling the order, not towards how the store looks.

The Statistical Office reported in November 2025 that in the first quarter of 2025, 26 % of Slovenian online buyers ran into a problem, against 22 % in 2023. The largest groups, 8 % each, received goods later than stated at the time of purchase, or could not order from abroad at all because the seller did not accept orders from Slovenia. 6 % received damaged or incorrect goods. The figures cover all sellers, foreign ones included, and describe what buyers report rather than what happens in your store.

The E-shopper Barometer 2025, commissioned by DPD, reports that 71 % of Slovenian online buyers want to know in advance which carrier will bring the parcel, and 59 % want a one-hour delivery window. 78 % choose home delivery and 41 % of parcels go to pickup points. The study was commissioned by a carrier and does not publish its Slovenian sample size; these are statements of expectation, not a measured effect on sales.

What we cannot tell you: what share of purchases is abandoned at checkout in Slovenian stores. We found no figure with a method we could check. American and British research exists, but a foreign percentage is not a Slovenian fact, so we do not quote one. The only useful number for your store is your own.

Six measurements you can take yourself or ask a provider for. Each one tells you which row of the table above is yours.

• Completed and paid orders, by payment method. Not the number of orders. An order placed on cash on delivery is not a sale until the parcel is collected and paid for; refused collections and returns belong in the same calculation.
• What happens between the store and accounting when an order changes. A correction, a cancellation, a partial shipment, a return, a credit note. This is where duplicate invoices and wrong stock levels come from.
• What the buyer types at checkout and what reaches the carrier. House number, pickup point, notification phone number. If it is lost along the way, it shows up as a failed delivery rather than as a fault in the store.
• Searches that return nothing. A list of search terms that returned no results is the fastest way to see what your catalogue cannot express.
• Mobile speed on the product page and at checkout. Not on the home page. Those two pages are where the purchase is decided.
• Your price-comparison feed. Check that the price, the stock level and the product address in the feed match the store. A technically valid XML file can be full of wrong data.

Speed, the technical basics and what a page loads before any consent are shown by our free website check. The other five measurements cannot be taken remotely by any tool; that data sits in your store and with your accountant.

For an online store the price is not set by the number of subpages but by the connections to other systems. Below is what has to be agreed for each one before anybody writes a price. We quote providers’ public documentation, read on 21 September 2026, rather than our own impressions of what is more common.

Accounting and ERP

MetaKocka, Minimax, Pantheon, VASCO and e-računi all have a documented route to an online store. That an integration exists does not mean it supports the way you work.

MetaKocka’s own instructions state that an item must carry the same product code (SKU) in the store and in MetaKocka or the transfer reports an error, and that an order already transferred is not transferred again on the next run, even if it has changed in the store. Both are requirements to settle before a migration, not after it.

Minimax publishes the limits of its interface: 1,000 calls per provider and organisation in a rolling 24-hour period and 20,000 per month, and the interface itself is designed for volumes of up to 1,000 issued invoices, 1,000 orders and 1,000 stock entries a month. If your store exceeds those figures, that is a conversation to have before choosing, not afterwards.

For Pantheon and VASCO the question is the same: which version, who maintains the integration, whether the synchronisation is live or scheduled, and what happens between two runs.

Delivery

Pošta Slovenije, GLS, DPD and Express One all offer business users electronic shipment submission, labels and tracking; Pošta also publishes remittance data for cash-on-delivery consignments. What matters is that a pickup-point selector and label printing are not the same integration. The first has to store the pickup point as order data; the second has to copy it onto the consignment. When that chain breaks, it shows up as confusion at delivery.

Payments

Card payments involve three parties: the bank that contracts with the merchant, the payment gateway, and the integration in the store. Bankart’s technical documentation, for instance, requires the store to acknowledge the transaction notification; the buyer returning from the payment page is not the same as a confirmed payment. Stripe and PayPal are available in Slovenia, Leanpay offers instalments through its own plugin, and cash on delivery remains part of what Slovenian carriers offer.

What share of Slovenian purchases goes through cash on delivery, and how much revenue you lose by withdrawing it, we do not know. We found no credible measurement for the Slovenian market and we are not going to substitute an estimate for one.

Price-comparison channels

If you sell through Ceneje or a similar channel, the feed file is part of the project. Each channel has its own requirements for fields and refresh frequency; check them with the channel itself. What holds everywhere: the product identifier has to be stable, the address has to lead to a product that can actually be bought, and the price and stock level have to match the store.

A page that only argues against work is as useless as one that always recommends it. A new store is the right answer when at least one of the following holds and it cannot be resolved on the existing platform:

• The platform or the programming language has lost support. Versions without security fixes are a risk. On its own that does not mean a new store: check first whether an in-place upgrade exists.
• The theme or a critical plugin no longer has a maintained version. Before a new store, check replacing it on the same platform.
• The catalogue cannot describe your business. Pack quantities, volume discounts, customer-specific prices, partial deliveries, business terms. When the data model cannot express what you sell, design does not fix it.
• No route remains to an essential integration. The version of the ERP system, the interface rights or the contract no longer allow it. "Our usual plugin does not support it" is not the same as "the platform cannot do it".
• Security cannot be restored economically. After a breach, a new front end does not by itself prove that the server, the credentials and the integrations are safe.

What a new store does not fix: poor photography, empty product descriptions, and stock levels that are wrong. That work is yours, and no platform does it for you.

One caution applies to every move of page addresses. Google itself states that temporary ranking fluctuations occur during a site move while the addresses are reprocessed. Carefully prepared redirects reduce the risk; nobody can eliminate it, ourselves included. So we do not promise rankings.

A brochure site and an online store are bound by different rules. The points below are the ones a redesign touches directly, because they are built into the checkout and the catalogue rather than into a legal document.

• The order button. The Consumer Protection Act (ZVPot-1), Article 132(3), requires the function that submits an order to be labelled with the words "order with an obligation to pay" or another unambiguous statement. The same paragraph adds that the order does not bind the consumer if the business fails to comply.
• Delivery and payment restrictions. Article 132(5) requires them to be stated at the latest at the start of the ordering process, not only in the final step.
• Confirmation on a durable medium. Article 132(6), at the latest on delivery.
• Fourteen days to withdraw. Under Article 134, with no reason required. Article 135 lists the exceptions: among them goods made to the consumer’s precise instructions, perishable goods, and sealed goods unsuitable for return on hygiene grounds. A reduced price is not one of the exceptions.
• Price including VAT, and delivery costs. Article 14(1) requires a visible price including VAT if you are VAT-registered; Article 14(4) requires it to be stated clearly alongside the price whether delivery costs are included.
• The previous price in a sale. Article 15(2) makes the previous price the lowest price used in the 30 days before the reduction. That is a requirement about catalogue data, not about how the label looks.

Accessibility: first check whether it binds you at all

The European Accessibility Act is implemented in Slovenia by the Act on the Accessibility of Products and Services for Persons with Disabilities (ZDPSI). E-commerce services are among the covered services (Article 3(2), point 6); an ordinary brochure site is not. The act has applied since 28 June 2025.

Before ordering anything, check the exemption. The act does not apply to microenterprises providing services (Article 4(2)). Under Article 5, point 17, a microenterprise is one with fewer than ten employees and, at the same time, an annual turnover of up to two million euros or a balance sheet total of up to two million euros. The two conditions are joined by "and", so ten employees means the exemption does not apply even on a small turnover. For an online store the reverse combination is also possible: few employees and a turnover above two million euros, where the exemption equally does not apply.

The ZDPSI-A amendment was published on 24 February 2026 and took effect on 25 February 2026. It adds two things for stores. The new Article 8(2) requires the provider to state, in the general terms or an equivalent document, how the service meets the accessibility requirements. The new Article 9.a requires identification, security and payment to be perceivable, operable, understandable and robust. The first of those is not a public accessibility statement at its own address of the kind government bodies publish; it is information in the terms of business.

The act also has transitional provisions. Under Article 43, providers may continue until 28 June 2030 to use products they were lawfully using to provide similar services, and service contracts concluded before the act took effect may run to their end, at the latest to the same date. That is not a general extension of the deadline for an online store.

E-commerce services are supervised by the Market Inspectorate. The fines for the offence under Article 40 of ZDPSI are €500–5,000 for a legal person, €1,000–10,000 for a legal person classed as a medium or large company, €250–2,500 for a sole trader, and €50–250 for the responsible person.

What we do not claim: that a redesign by itself means compliance. The requirements cover the whole purchase path, including parts contributed by other services, and automated checking cannot measure all of it. We are not legal advisers. The texts of the acts are publicly available in the Official Gazette and we read them on 21 September 2026; for your own case, consult a legal adviser.

With us the starting point is the same as for a new store: from €2,900, with the price set by scope. It depends on the number of products and variants, the payment methods, delivery and pickup points, connections to accounting or an ERP, price-comparison feeds, and how much existing content has to be migrated and edited. We confirm scope, deadline and price in writing before we start.

There is no single Slovenian price for an online store redesign. We went through the price lists of the providers that publish prices at all, and not one of them publishes a redesign price: the figures published are for a new store or for a monthly platform subscription. The comparison below is an order of magnitude, not a quote.

Can we keep our existing platform?

Often yes. If the platform has a maintained version, if it can be upgraded in place, and if your catalogue describes what you sell, changing it is an extra cost with no extra benefit. The answer depends on the state of your store, so we do not give it before looking.

What happens to orders during a migration?

We agree a cut-off in advance: up to which moment the old store takes orders and from which moment the new one does. Order and customer history is migrated or archived so that it stays readable for accounting. Orders placed during the switchover are the commonest source of duplicates, which is why that boundary is part of the plan rather than an improvisation on launch day.

Will a redesign cost us our Google traffic?

The risk is higher for a store than for a brochure site, because there are more addresses and because categories, filters and product variants generate them. We inventory the existing addresses, permanently redirect the ones with traffic or links, and after launch we watch whether search engines pick them up. Google itself states that temporary fluctuations are possible during a move of addresses. We do not promise rankings.

Do we have to offer cash on delivery?

The law does not require it, and Slovenian carriers continue to support it. What share of purchases goes that way here, and how much revenue you lose by withdrawing it, we do not know; we found no credible measurement for the Slovenian market. Before deciding, look at your own completed and paid orders by payment method, your refused collections and your returns.

Do we need an accessibility statement?

First check whether the act binds you at all. ZDPSI does not apply to microenterprises providing services, that is, businesses with fewer than ten employees and, at the same time, a turnover or balance sheet total of up to two million euros. If it does bind you, the ZDPSI-A amendment requires you to state, in your general terms or an equivalent document, how the service meets the accessibility requirements. That is not a public accessibility statement at its own address of the kind government bodies publish.

How long does an online store redesign take?

We do not publish a deadline in advance, because scope sets it: the number of products, the connections to other systems, and how much content has to be migrated. We put the deadline in the quote alongside the scope and the price, before work begins. The old store keeps running while the new one is prepared; the change happens at the switchover.