Content
What happens to the content you paid for
Copy you wrote yourself, and photographs you took or commissioned, are yours. Three things complicate it:
- Copy written by the provider. The same applies as to code: rights transfer by agreement, not by paying an invoice.
- Stock photographs. The licence is often tied to whoever bought it, and to a single website. Before a migration or a redesign, check whether the photograph can come with you.
- Logo and brand marks. If the logo was created as part of the project, put the transfer of rights in writing separately, because you will use it for far longer than the website.
Content is also the hardest part of a site to replace. Code can be written again and photographs can be taken again, but years of accumulated copy, descriptions and references cannot.