Website redesign.

A redesign pays off when the site works against you. The most common signs:

• It is unusable on a phone. Most visitors arrive on mobile devices; if the site does not adapt, they leave.
• It loads slowly. A slow site loses visitors and ranks worse in search engines.
• It brings no enquiries. There may be traffic, but the site leads nobody to contact you.
• The content is outdated. Old prices, former colleagues, an offer from years ago. An outdated site earns less trust than none.
• You cannot edit it. Every change needs a contractor who no longer picks up.
• The technology is abandoned. Old CMSs and plugins without updates are a security risk.

You can measure the first two signs yourself. Our free website check reports the speed on a simulated phone, the technical basics of the page, and what the page loads before a visitor clicks anything.

First we check whether a redesign on the existing technology makes sense, or whether it is safer and cheaper to build something new. The answer depends on the state of the website, not on what we would like to sell: if the technical base is healthy, we rebuild on it; if it is fragile, replacing it costs less than patching it.

Either way, we carry over the useful content, keep the domain and set up redirects. What changes for you is how the site looks and works, not the address where people find you. If we are taking the site over from a previous provider, the first thing to establish is who owns your website and who is recorded as the domain registrant.

This is the most common worry, and a justified one: a badly executed redesign can wipe out traffic you have built up over the years. So with every redesign we:

• inventory the existing page addresses and keep the ones with traffic or links, or permanently redirect them (301 redirects) to the new ones;
• keep the useful content that already has standing in search engines, and edit it instead of deleting it;
• put the technical basics in order: the sitemap, structured data, page titles and descriptions, loading speed;
• monitor after launch whether search engines pick up the new addresses correctly.

To be honest about it: nobody can rule out fluctuations in the transition period, and we do not promise rankings. What the steps above do is make sure the redesign does not throw away the value your site has earned.

We usually deliver a redesign within the same packages as a new site, because the site is rebuilt while the content is carried over and edited. Our prices are published: from €790 for a one-page site to €2,390 for a product site with up to eight subpages. Scope, timeline and price are confirmed in writing before we start.

What a redesign adds is work with existing content, and that is in the price list too: transferring and tidying copy and images from the existing site €25 per subpage, language and style editing of your copy €60 per subpage, writing new copy €95 per subpage. We connect your existing domain and hosting where the provider's technical requirements allow it; redirecting the old addresses is part of every redesign.

Redesigning an online store has rules, integrations and costs of its own; we have collected them on the page about online store redesigns. The starting point is €2,900, the same as for a new store.

On the packages page you can adapt the starting package and see an indicative price instantly. A general overview of market prices is in our pricing guide.

Can we keep our existing domain?

Yes, always. The domain stays yours and registered in your name; we handle the technical transfer and the connection to the new site.

Will the old site keep working during the redesign?

Yes. We prepare the new site separately and publish it only once you approve it. There is no downtime; the switch takes minutes.

How long does a redesign take?

About the same as a new site: a one-page site usually 7–10 working days, a multi-page site 2–4 weeks. If a lot of content has to be carried over, that affects the timeline and is written into the quote up front.

What happens to the existing content?

Useful content is carried over and tidied up, not deleted. Before we start, we go through it together: what is still current, what needs updating and what can go. Anything dropped stays stored until you approve the launch.

Does a redesign affect email?

Not if your email is separate from the website, which it usually is. If it runs on the same domain, we carry the settings over without interruption; we do not change MX records at the switchover unless we expressly agree to.

Who owns the domain during a redesign?

You do, throughout. We do not transfer the domain to ourselves and we do not change the registrant. What that means in practice, and how to check ownership yourself, is set out in our guide on who owns your website.