SlickMentor

SlickMentor is the brand of Iztok Podbornik, a sales and negotiation mentor. The offering is personal: workshops, mentoring, and building or restructuring sales teams. The site has to present a personal brand confidently and recognisably, and lead the visitor to an event or an enquiry.

The brand carries a story: the velociraptor, the first predator to hunt tactically and in coordination, like a good sales team. It is also the logo. The site has to tell that story, not just show it.

The identity stands on two colours: blue and orange on a sand background. The landing page opens with the kinetic headline “Sell smarter / bigger / faster”, followed immediately by the founder's story, because with a personal brand people first buy the person and only then the service.

Then come three services, three advantages and a proof section: client logos, participants' testimonials and upcoming speaking events. Every path through the site ends at the contact form.

Our role: design and build. The site runs on the modern Next.js framework, and the client edits all content himself in the embedded Sanity CMS: copy, events, testimonials and client logos, in both languages.

Every translatable field has a Slovenian and an English version; when one is (still) missing, the site automatically shows the other, so no part of the page is ever left empty. Because design and build happened under one roof, the finished site matches the approved design, with nothing lost in handovers.